Offerings

Partnership is core to our mission

Whether your need is private brands, consumer brands, or both, our team has the expertise to partner with you to achieve your goals. Our mission is to be your preferred partner to develop and launch superior pet products and relevant brands. To do that, we harness our deep expertise in product design, manufacturing, brand development and portfolio management to provide the highest quality pet products for our partners. We tailor each project to the specific needs of our customer partners, drawing on specific expertise to create a flexible, nimble, targeted initiatives to drive their business forward.

Brand Building

Bring Brands to life through Positioning and Communication

Category Activation

Drive activation through strong customer knowledge

Innovation/NPD

White space innovation, Product Renovation and Commercialization

Insights & Strategy

Deep Consumer, Shopper and Category understanding fuels all brand strategy

Product First

Consistent premium product delivery is essential for all of our product lines. Our renowned R&D capabilities allow us to develop the exact product to fit business needs. Our commitment to quality, innovation and flexibility in our range of product and packaging offerings makes Targeted PetCare™ the perfect business partner.

Pet Expertise

The foundation of our business is the exceptional pet expertise of the leadership of Targeted PetCare™. And that expertise is available to all of our customers. Our dedication to pets and pet parents can be seen through all of our products.

Portfolio

Our product portfolio allows our customer partners to explore an optimal range of dog treats, litter and pet bedding. We work to customize our offerings to meet specific needs across the range of products.

Product Categories

Treats

Private Label
Co-manufacturing

We are a leader in the injection molded dog treat category. Our manufacturing capabilities are extensive. Using consumer driven insights, we design and manufacture a range of high-quality products. Our team of experts work with clients directly to craft unique, ownable products for private branding.
  • Industry leading innovator offering a wide range of formulas, shapes and functions
  • Proprietary manufacturing offering flexible packaging
  • Brand building expertise from concept to shelf
  • State of the art quality practices
  • Leader in food safety SQF level 3
For more information contact us.

Cat Litter

Private Label

Our portfolio covers the full range of litter substrates and textures, from clumping and non-clumping clay to eco-friendly alternative litters, including pine, wheat and paper, and even crystals. We work with clients to design the right offering, down to signature scents and additives such as baking soda and probiotics. Our innovative recycled paper products are supported by community recycling programs.
  • Proven superior product performance
  • Extensive QA support and consistency
  • Range of manufacturing options, including a range of packaging
  • Brand building expertise from concept to shelf
  • Trust and reliability through high service standards
For more information contact us.
Sample Substrates
Recycled Paper Pellet & Crumble
Wheat
Wheat & Corn
Clay Clumping Baking Soda
Clay Lightweight
Clay Non-Clump
Clay Clumping Activated Charcoal
Silica
Pine
sWheat Scoop is the original alternative clumping cat litter in the category. Our proprietary wheat blend harnesses the raw power of renewable wheat to clump quickly and neutralize odor completely.
  • High quality, natural ingredients ensure the best possible experience for you, your cat and your home.
  • Commitment to the environment is at the forefront of our brand
  • Line of products addresses range of consumer needs
  • Innovative platform allows for product extensions
For more information visit our company websites.
Fresh News® Recycled Paper Cat litter is a fast absorbing litter with great odor control and is good for the environment. Made from post-consumer recycled paper, Fresh News has fast absorbing pellets with baking soda to help neutralize odors. The softer pellet retains its form when wet which reduces tracking.
  • 3X more absorbent than traditional clay litter
  • Over 99% dust free
  • 100% non-allergenic
  • Made using 100% post-consumer paper from recycling centers
  • Unique recycling program called PaperGator® where non-profit organizations are paid to collect recycled paper. papergatorrecycling.com
For more information visit our company websites.
Easy Clean cat litter comes in many varieties to address all of your cat needs. Our all-natural litter is made from the finest quality ingredients to provide excellent odor control. Its maximum clumping action makes clean up easy.
  • Superior Odor Control
  • Low Dust
  • Maximum clumping action
For more information visit our company websites.

Small Animal

Private Label

Our portfolio covers the full range of all natural litter and bedding substrates. We work with clients to design the right offering- from wood shavings to natural pulp fibers. We have the best quality odor control and absorption. Our innovative recycled paper products are supported by community recycling programs.
  • Proven superior product performance
  • Extensive QA support and consistency
  • Brand building expertise from concept to shelf
  • Trust and reliability through high service standards
For more information contact us.
Sample Substrates
Aspen Bedding
Cedar Bedding
Corn Cob Bedding
Pine Bedding
Recycled Paper Bedding
Recycled Paper Litter
White Paper Litter
Brown Paper Litter
Boxo Comfort offers soft, highly absorbent bedding material that provides maximum odor control. It is made of natural pulp fibers and contains no fragrances or chemicals, providing a clean and cozy environment for your pet. Because of its naturally fine fibers, Boxo Comfort is more absorbent and lasts longer than traditional bedding.
  • Almost 4X less dust and residue
  • 2X as absorbent as traditional bedding
  • Almost 50% lighter
  • Safe & Healthy
  • Environmentally Friendly
For more information visit our company websites.
Fresh News products are made from 100% post-consumer recycled paper. There are two different textures, Fresh News Litter and Fresh News Bedding that are non-allergenic, dust free, and biodegradable so they can be confidently used in the home. Our bedding & litter offer moisture locking textures that provide outstanding odor control, and because it’s made from recycled paper, you can feel good knowing your helping the environment as well.
  • 100% Post - consumer recycled paper
  • Non-toxic and safe for all animals
  • Good for the environment
  • 99% dust free and 100% non-allergenic
For more information visit our company websites.
Easy Clean small animal bedding is made with high quality ingredients. There are six all–natural varieties: Pine, Cedar, Pine/Cedar, Aspen, Hemp and Corn Cob to address all small animal bedding needs.
For more information visit our company websites.

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